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Becoming a Brand?
A good way for any business to retain customers is to generate brand recognition. Brand recognition brings with itself a status that parents can carry around like a badge. The problem with branding...
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Requirements in running a money making hagwon
The following list is not going to be exhaustive, please add you own concepts that I forgot or neglected. 1. Marketing Genius Before anything else goes, how you market yourself is going to be the...
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Let’s talk about school trips
Sewol happened. Death toll surpassing 150, will continue to climb when they find them. It’s a tragedy, and I don’t care about your opinion on why it happened. The tragedy made worse because MOST of...
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Habits : a two edged sword in education
Let me first apologize for missing last week, there were simply too many things to take care of to even consider writing. Habits. I believe in the power of habits. Habits though have a way to become...
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The Dredge : Continued
It is obvious everybody goes through this. eltrantsreviewsreflections To start class today, because it was Monday and because I wanted to wanted to get a few students to share what they did this...
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Article : The Slavery of Teaching English
The Slavery of Teaching English Wow. I guess the game in Spain is lame. I am not an ageist, not at all, but the article does ring a bell in reference to age and the type of work you are doing. The...
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Busy
I have neglected this blog for some weeks now, mostly because I have some projects that require a lot of my attention and energy. I am in the process of selling/letting go of my school. I have received...
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Xenophobia in the ESL?
Let me give you a direct link to Adam R Carr‘s blog. This is my little addition to his work. The School Directors. One step beyond the recruiters are the Hagwon owners. Hagwon owners are ultimately the...
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Marketing in Korea
Someone seemed to believe my experience in Korea is of some value. Check it out if you have the time to spare. Marketing in Korea
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